Beyond having a successful hook song or not, these more classic rock bands sell a lot of records because they preserve their fan base very well. Bon Jovi however has never kept his fans, with each album he loses a fan base, and having had no radio hits in recent years, he doesn't get a new fan base like they used to in the early 2000s.

A return to rock wise, you may not get a hit song accessible to everyone, but it would get a large chunk of your fan base, and bring you some glory these days. It would also be a breath of fresh air for his music. I think that the album would sell better than now.