The sales are low for anyone nowdays (green day's new album went n.1 on billboard with 90.000 and in 4 weeks sold a total of 133.000 copies). I report you a statement by Avenged Sevenfold frontman (a metal band with huge following at least in US) about the first week position and sales of their new album:

Avenged Sevenfold*pulled off the surprise of the year when they released*The Stage*following a spectacular campaign. The album was announced following a 3D, 360 degree virtual reality performance*atop the roof*of the Captiol Records building, the band’s new label home following a split with Warner Bros. Records. The first week sales figures were no match for the band’s two previous records, which many news outlets sensationalized. Singer*M. Shadows*took special note of this and penned a lengthy statement on the band’s*Facebook*page, condemning the clickbait headlines and offered an explanation to the sales numbers with salient points.

Shadows outlined the “false narrative” featured in many headlines that pointed to the 76,000 copies of*The Stage*that were sold in the first week compared to 159,000 (Hail to the King) and 163,000 (Nightmare) and deemed the figures*from*The Stage*as a bit of a*flop. “Actually, 76k records on a surprise release with zero promotion and a single that had been out for 13 days with a running time of 8:30 is a failure. This kind of talk is insane and is the exact sort of narrative that plagues the failing music industry,” said the singer.

“This is the sort of talk that pressures artists to write their songs around ‘what works financially’ and not ‘what they really want to create.’ People want different. People want innovation. People want art. If this wasn’t a huge risk then everybody would be doing it,” Shadows continued. “I haven’t seen the hip hop community or country music community questioning Jeezy or Kenny Chesney about why they didn’t sell more albums and crush a heavy metal band with a surprise release by more than 3k records. Sure, we sold WAY less than*Hail to the King. But we feel this is a different circumstance.”

The frontman pointed out the changing climate of music consumption, which now finds Apple Music with 15 million subscribers and Spotify hovering around 40 million subscribers. “You need 1,500 streams to equal one album. Who has time to stream a song like ‘The Stage’ or ‘Exist’ that many times?



Read More:*M. Shadows Offers Analysis of Avenged Sevenfold Album Sales*| http://loudwire.com/m-shadows-analys...ckback=tsmclip

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