The best UK promotion I’ve ever seen from the band was during the KTF era. Top Of The Pops, TV Shows, Award Ceremonies and endless Radio Interviews. They really did put a huge amount of effort into that album.

It also helped that Radio 1 were broadcasting live gigs (Milton Keynes Bowl) and playing new songs too.

Even MTV were dedicating whole weekends to Bon Jovi.

The promotion nowadays is laughable but sadly understandable given the fact Jon can’t sing live. How can an artist promote a new song if they can’t sing it? Playback is their only option. Also, Jon looking like Bill Clinton HAS harmed their appeal. He’s lost that rock star image. There’s no getting away from it.

If you’re a broadcaster, do you want to give air time to an ageing singer who can’t sing? Without a monster hit song, there’s nothing Bon Jovi can offer the general public anymore.



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