Problem is, it got played once on radio 2 and then nothing since. Zero plays on music TV channels. Missed the top 100 in the charts. It's barely enticing people who are casual fans of Bon Jovi let alone a wider audience. That's not necessarily the songs fault, but something a bit more different may have captured the imagination of someone who may promote it. As it is, it gave us a new song as a fanbase, but didn't even make a dent in the wider public's consciousness. Bon Jovi aren't a singles band anymore, but they (the record company/PR/Band/whoever) haven't even managed to get this one off the ground. Plus points for a bit of social media work, black marks elsewhere.