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Originally Posted by Grantos1
Apologies if this has been discussed, but can anyone guess why they are producing videos for most of the tracks? Whilst not millions, they're spending money on it, there must be a reason for it as a promotion tool. Seems odd for a band like Bon Jovi to do.
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This seems to be something a lot of artists are doing. Metallica did it, Beyonce did it, Bon Jovi's doing it. They all say it has to do with realizing their artistic vision and now that the main source to watch videos is online streaming that they're not limited by just doing videos for the single and so on. Me? I think it has a lot more to do with now that x ammount of streams of a song from an album equals an album sold it just makes business sense to do it.