It's not so much the ammount of adverts as much as the quality of them. Instead of "normal" adverts which are tolerable, on music channels we have to endure the utter crap of the crazy frog and every other ringtone. What idiots actually sign up and pay £1 for each of these crap ringtones?

I'm glad movie channels don't have adverts during movies, but it pisses me off to be watching a show on SkyOne, one of their own channels which we pay for, and have 4 advert breaks during an hour show, stretching a show which should last 40 minutes to an hour.