If such events were so profitable to companies rather than the third world, they'd happen every month.
Famous people and company have influence on people, if not to orientate their judgement, at least to make the people aware of some issues. This power is what guys like Geldof and Bono are using.
They wouldn't have the same press coverage, the amount of people attending, buying, the amount of money raised if the sponsor was the hairdresser from next door rather than AOL (as much as I hate this company).
Celebrities can manage to get things move faster. Just look at the 3rd world debt that will be reset for some 50 countries in the next years. Look at the progress on fare trade. We might still be waiting for these decisions if people like Bono or Geldof sat on their asses.
Bono, for one, has opened several institutions for the homeless right here in Montreal, and I can tell you the money raised and the one coming from is own pocket is very well used.
No one is asking to be the saviour here. It's just a call for some solidarity.
Ponrauil
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