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If such events were so profitable to companies rather than the third world, they'd happen every month.
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nope- soon everyone would see what a farce this all is and there'd be equally big campains against it....
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Famous people and company have influence on people, if not to orientate their judgement, at least to make the people aware of some issues. This power is what guys like Geldof and Bono are using.
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and what do they expect? i think we all knew before that africa is damn poor- but after live8 many will think that the G8 are responsible for that
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Celebrities can manage to get things move faster. Just look at the 3rd world debt that will be reset for some 50 countries in the next years. Look at the progress on fare trade. We might still be waiting for these decisions if people like Bono or Geldof sat on their asses.
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the reset of their debts can not really be linked to geldof/bono- they said it's their primary target- they're gonna march at edinbourgh (i guess...) and say that they want the debts reset. now the debts were reset in previous without putting up a pseudo-historical march.
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But it does help in that politicians are motivated by publicity and numbers. Therefore if the number of people attending is high enough and the publicity big enough politicians won't be able to just ignore the situation which is what they have often done.
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one more time: AWARENESS that the ppl in africa are poor is nothing new- we all now it and we all know it since we were 4 years old. and AWARENESS doesn't save their lifes- it doesn't even make their situation any better. the politicians also know that africa is poor- and guess what: they don't know it cause there is a geldof or a bono!
so in the end of that thing the politicians will give in a bit, bono and geldof are gonna say "this is not enough" in the first sentence and "look, the politicians have made some decisions cause we're so good" while they sit on their pot of gold they made out of selling tv-rights, dvd-rights and so on... and they can just hope that the chaos they cause in 9 cities around the globe doesn't take lives... and the situation in africa? stays the same... (but at least everyone knows now that african ppl are poor)