No more wispas and curry flavoured kitkats??!!
BUBBLE BURSTS FOR WISPA BAR Feb 19 2004
ONE of Britain's most popular chocolate bars has bitten the dust in a major shake-up.
The Wispa bar was introduced by Cadbury Schweppes in 1983 to compete against Rowntree's Aero.
But the favourite has been quietly axed in a huge brand rethink aimed at reviving flagging sales.
Figures out yesterday revealed Cadbury Schweppes's pre-tax profits plummeted from £830million in 2002 to £564million last year.
Wispa will be renamed Dairy Milk Bubbly to align it with the firm's top Dairy Milk label.
And Kit Kat maker Nestle is launching a curry flavour version after sales of the bar dived 9.1 per cent from £104.8million in 2002 to £95.2million last year.
It is also set to bring out a lemon cheesecake Kit Kat which is already a hit in Germany and Japan.
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