LOL brilliant - only reading it's a hoax just now. I watched the first bit, but couldn't watch it all, seems like I missed quite a bit!

Before knowing it was a hoax I thought it was tasteless, but anything to get more attention to the donorcrisis, right. But after reading about the show being a hoax, I think it's brilliant. They got exactly what they wanted; lots of media attention and hopefully it will make people think - it definitely made me think! Everyone around me knows I would want to be a donor, but I have never registered somehow *blushes* - this was a good way to remind me.

And what clarity said, it definitely was in the best tradition of Bart de Graaff - I suppose there isn't any other network that could plan and work out a hoax, on such a matter, like this. And it was a well-kept secret, I haven't even heard the slightest rumour that it might be a hoax... good stuff.

I wonder what they'll do with the profits of all the people who texted to the show though .