It also happens in U.S. radio -- a local or regional station that wants to book a nationally syndicated show may be required to book one the syndicator's other shows as a "lead in" and/or "lead out" for the national show in a "package" deal.

And a certain Hollywood talent agency had a reputation for telling the movie studios: "You want our client Mary Smith to play the lead in your movie? Well, you can have her if you also take our clients John Brown as your lead actor, Jerry Edwards as your producer, and Barry Martin as your director -- and pay a percentage of their combined salaries as a 'packaging' fee!" Then they would tell their clients: "Great news -- we got you a movie deal! Here's your paycheck...minus our standard commission, of course..."