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What is this tomfoolery? (Ticketmaster)

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  #1  
Old 06-09-2018, 11:56 PM
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Becky Becky is offline
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Default What is this tomfoolery? (Ticketmaster)

Maybe it’s not new to you, but while looking for Keith Urban tickets, I have discovered that tickets are “dynamically priced,” on Ticketmaster meaning they go up and down based on demand. So, they are charging $600 for a single lower level ticket and it’s not even a premium ticket or special package.

How is this legal???? Seriously, how can they do this?
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Old 06-12-2018, 02:50 AM
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Tom-FOOL-ery? More like tom-FCK-U-ery! But in 2011, the then-CEO of Ticketmaster was kind enough to take the time to explain it all:
Quote:
"The fan is paying market price today, but the teams or bands aren't participating, So in that case, the fan is unaffected and has the confidence and comfort from buying directly from the team or band...

"There is a percentage of the population who just aren't going to come to certain events. But we know there is latent demand that is unmet because of inefficient pricing. The data and testing is very clear on that...

"There is certainly risk if content owners aren't disciplined. But just about every other industry in the world prices their stuff this way, from milk to gasoline to airlines....

"We don't control the price of tickets, obviously content owners do. The trend in dynamic pricing has been to work on a licensing-free model. But we're going to be flexible..."

Makes more sense now, doesn't it? And by the way, did you know that Ticketmaster is a subsidiary of Live Nation?
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Last edited by rocknation; 06-12-2018 at 05:19 PM.
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