I thought that the release to radio for air play was at the end of this week, but Radio 2 got a one off allowance to play it last Thursday. That's why it's not been heard on any other radio station.

That would be pretty dumb to be honest, get it out to radio- if we can buy it, they can play it. On the plus side, they seem to have some sponsored posts on Facebook plugging it, so they've discovered the new world there!

Virgin Radio Italia premiered ("seconded"?) it too one day after the BBC.

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Bon Jovi's "This House Is Not For Sale" ranks as Hot AC radio's #76 song.
http://headlineplanet.com/home/2016/...-hot-ac-radio/

89fm Rock Radio here in Brazil, premiered it in the same day as BBC radio 2. Including a post in portuguese by Bon Jovi in their official Facebook page.

Official date for radio is 22nd August:

http://headlineplanet.com/home/2016/...cts-radio-822/

They don't seem to apply this release date to all countries since I've heard the single on two different radio stations in Germany by now.

Midweek charts have been announced and it is in at 75.

Absolute joke that.

Why's that a joke?

Apart from one play on the radio (in the UK), it's only being plugged to the existing fan base so far. You'll never get a hit single like that....

To be honest, I think the days of the band having big single hits are gone. The singles/download charts are full of acts of a younger generation. Fans of bands like Jovi buy albums, which will still chart high regardless of how the single does....

Yes but the way that a song makes it to chart has also changed. So, it's a combination these days.

But anyway, for Bon Jovi to make another massive hit like It's My Life hmm, seems impossible for now.

If it's not on multiple playlists on Spotify, getting regular play (whether you want to listen to it or not), then it's not going to break the top 10.
Drake managed 15 weeks at #1 in the UK recently, despite combined sales being lower than the majority of the rest of the top 10.

It will take a ton of sales to propel this up the charts because it's not going to get much airplay because commercial radio stations appeal to a different audience.