The "Secret" message
 

For those who haven't seen the message on the cover read this:

Question:
Is there a hidden message in the Bounce booklet from Jon. Something about the 2003 boxset. This is what I've been told........The message is on the grey page on left. The message is Jon's idea! The message is about that the band release of a new cd in 2003!!
asked by on Friday, September 27

Answer:
NO. There is no hidden message (i.e. Jon is dead... he's barefoot in the crosswalk!) This is exactly the kind of bogus information and bad rumors that fly around the internet that cause confusion and misinformation among fans. If you take your BON JOVI CD and open the front cover, you'll see the CD on the right side. Take out the CD and place it carefully someplace else. Now, look at the 1/8 of an inch lip on that CD tray along the inside of the right edge. It says I'LL BE BOUNCING BACK AGAIN. That's it! Nothing secret. Nothing hidden. No mysterious message. Nothing Jon snuck in there...
answered by BON JOVI INFO HQ on Friday, September 27 11:40 AM