NJGirl_00 posted this on Backstage.
Bon Jovi Once Again Breaks New Ground With a Nationally Televised Live Performance on QVC from Its Sellout Bounce Worldwide Tour
Bon Jovi Limited Tour Edition Bounce CD & DVD/VHS Package Featuring Previously
Unreleased Performance Footage to be Sold Only on QVC
NEW YORK, March 31 /PRNewswire/ -- QVC, the world's leading electronic retailer, and Island Def Jam Records announce that multi-platinum rock band Bon Jovi will make an unprecedented live appearance on QVC on SATURDAY, APRIL 12 (8:00-9:00 p.m. ET) from its sold-out Bounce Tour concert in San Jose, CA. Additionally, QVC will make available a Bon Jovi Limited Tour Edition Bounce CD & DVD/VHS Package (Item #E17800) featuring previously unreleased performance footage, which will be available only on QVC (
www.qvc.com). This unique event will be Bon Jovi's first and only live televised performance from its Bounce Tour. Segments of the band's live performance will be broadcast nationally on QVC between 11:30 p.m.-midnight and 12:30-1:00 a.m. ET.
During the eight o'clock hour, the band members will give viewers a backstage glimpse into their soundcheck before the concert, talk to QVC Program Host Lisa Robertson about their music, and also take phone calls from fans live on the air.
"We are really excited about working with QVC on this initiative," said Jon Bon Jovi. "This alliance allows us to reach out to our fans across the country and offer them another way to experience a Bon Jovi live show, as well as a chance to own some never-before-released video, and get an inside glimpse into the inner workings of the Bounce tour."
"QVC is always looking for new and interesting product for our diverse audience, and no one has a more diverse audience than Bon Jovi," said John Kelly, QVC's VP of Merchandising Home. "After selling more than 98 million albums, and performing over 2000 shows for more than 31 million people, Bon Jovi is the perfect fit for us. We are really looking forward to working with one of the world's most successful rock bands for this innovative Bon Jovi/QVC event."
This QVC live broadcast represents a continuation of Bon Jovi's ongoing innovative marketing initiatives in support of the band's latest album, Bounce. The band garnered critical acclaim as industry innovators when they launched their AmericanXS program in conjunction with the new album. Each Bounce album came with a unique pincode that CD owners could register at
www.bonjovi.com. Membership in the program is free and offers a menu of added value such as exclusive pre-sales for concert tickets, exclusive downloads, contests and video footage of the band. All the Limited Tour Edition copies of Bounce will also include these pincodes. The band also recently participated in a highly successful partnership with national retail outlet TARGET, which released an 8-track CD available exclusively in Target stores and online, accompanied by a high-profile TV commercial, airing in heavy rotation.
Released on October 8, 2002, Bon Jovi's Bounce debuted at #2 on the Billboard charts, giving Bon Jovi their highest ever album debut in the U.S. The first single, "Everyday," was nominated for a Grammy for Best Pop Performance by a Duo/Group. The current single, "Misunderstood," is climbing the charts. Bon Jovi launched the Bounce project with two massive high-profile events. On September 5, 2002, Bon Jovi headlined the NFL KICKOFF in TIMES SQUARE, performing live in front of half a million people before helicoptering from NYC across to Giants Stadium to perform "Everyday" during the halftime of the NY Giants vs. San Francisco 49ers opening season game. Bon Jovi were the first-ever artists to perform at halftime at the stadium. The NFL personally asked the band to close the NFL season with a performance at SUPER BOWL XXXVII in San Diego - the band performed their hit "It's My Life" which the NFL has designated as the signature song to be performed in conjunction with all future Super Bowl Championship celebrations. The current Bon Jovi Bounce Tour has included a dozen sold-out baseball stadium dates in Japan and kicked off a U.S. run in February. The tour will take Bon Jovi through the U.S. until the end of April, onto stadium dates in Europe and returning stateside for a summer run of concerts in July and August (including two sold-out homecoming shows at New Jersey's Giants Stadium). For more information on Bon Jovi, visit the official website at
www.bonjovi.com.
