| Bon Jovi Pioneer Benefits Scheme With New Album Sales |
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Also, BOUNCE was released today in Japan!
Bon Jovi are offering buyers of their forthcoming album priority concert ticket offers and unreleased tracks.
Each copy of Bounce will contain a unique PIN code which can be registered at www.bonjovi.com.
It provides membership to ongoing benefits programme American XS.
Bounce is released internationally on September 23, and in the US on October 8.
Bruce Kirkland of Bon Jovi Management said: "Bon Jovi felt compelled to creatively address the decline in music sales caused by piracy and file sharing by developing an initiative that delivers additional value to the consumer and gives them every reason to buy the new album legitimately."
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